'Twilight' series boosting sci-fi/fantasy sales in the U.K.

'Twilight' by Stephenie Meyer - Hatchette Books

Millions have read Stephenie Meyer's Twilight series books. That's a fact which has escaped the attention of no one . . . especially not within the publishing world.
According to the U.K.'s Telegraph, the Twilight series has been not only a boost to book sales at large but also to the particular genre of sci-fi/fantasy.

Researchers at Mintel found that almost one in three older children and teenagers enjoy sci-fi/fantasy books, up from 18 per cent in 2005. Overall, over one in ten readers go on to read a title after seeing the film or TV version.

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"Britain's love of sci fi, in particular Twilight has contributed to a massive boom in sales of the sci fi literature, which is great news for the industry as it is encouraging the all important demographic of young readers back in to reading."

Of course, critics of the series who have suggested that the Twilight series does not have the effect of putting books back in the unlikely reader's hands would eat a little crow upon hearing this news, wouldn't they?
One would imagine (thanks to the use of common sense) that with all of the testimonies offered by Twilight fans as to how reading the series reinvigorated (or perhaps even began) their love of books and reading, that the series would inspire fans to explore other, similar literature. This information certainly serves to bolster that perception. . . . Go Twilight!