Burger King Back as an Eclipse Sponsor

According to The Wall Street Journal’s The Market Watch, Burger King is back on board for Eclipse.
“On the heels of its highly successful “The Twilight Saga: New Moon” in-restaurant promotion, Burger King Corp. /quotes/comstock/13*!bkc/quotes/nls/bkc (BKC 18.16, +0.03, +0.17%) announced that the brand will sustain momentum with Summit Entertainment and sponsor the third installment in the Studio’s film series, “The Twilight Saga: Eclipse.” Fans of the hit “Twilight Saga” film series can expect more exclusive access to the property from Burger King Corp. in conjunction with the theatrical release of the movie on June 30, 2010.
“‘The Twilight Saga: New Moon’ promotion was a tremendous success, with our guests eager to get their bite of the property through exclusive merchandise offered at BURGER KING(R) restaurants,” said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “We look forward to continuing our partnership with Summit Entertainment for the third film, ‘The Twilight Saga: Eclipse.’”
The Burger King Project placement in New Moon was fairly subtle as these things go. It was a Burger King bag placed on top of the trashcan outside the movie theater where Bella, Jake, and Mike all go to the movies.
From what the Lexicon staff understands, Volvo will also continue to be a sponsor in Eclipse. There is no word on whether Virgin Atlantic will continue in its role as a sponsor.