Burger King to return with 'The Twilight Saga: Eclipse' endorsement after 'New Moon'

Burger King's 'New Moon' promotionals

It was hard to miss the fact that Burger King was heavily endorsed by The Twilight Saga: New Moon. Not only did the company's products appear in the film itself, but they also sponsored a fandom-wide series of contests for BK crowns and giftcards. Not to mention, the company hosted New Moon goodies at their various franchises throughout the months surrounding and during the film's release. You can see more of their New Moon goodies at their site here.
Well, it seems that Burger King hasn't made plans to stop its involvement with the Twilight saga any time soon. They'll be back for The Twilight Saga: Eclipse indeed.
According to Advertising Age, the company has signed on to promote itself through Eclipse, "for what is now being called the 'female superfan.'"
If yesterday's story about the Twilight fan effect upon the Volvo car industry is any indication, they may just be onto something.
Apparently, BK's Eclipse plans have something to do with "a gaming promotion."
Going back to New Moon, you might remember that in the books, Bella and Jessica (portrayed by Vanity Fair new Hollywood headliners Kristen Stewart and Anna Kendrick in the films) are headed to McDonald's when she happens upon the familiar strangers that cause her initial adrenaline rush. So, for Burger King to snap up that exclusivity in promotion is very smart.