Twilight' and Robert Pattinson cause 'spike' in sales of Volvo C30

Robert Pattinson with Volvo C30 in 'Twilight' - Summit Ent.

You already heard about how Robert Pattinson and The Twilight Saga: New Moon helped to boost sales of the XC60. Apparently, Pattinson (who portrays none other than "Edward Cullen," in the film series of course) and the film Twilight have helped to boost sales of the original film Volvo, the C30, too. 
According to Chicago Business, several Volvo dealership owners have spoken out on the popularity of the cars utilized in the films.
One manager said that "After the movie launched, we saw this spike in C30 sales. We didn't know what had happened until we put two and two together." In that particular dealership's case, "The XC60," used in New Moon, "at $32,995, has not seen the same spike in sales as the C30, at $24,600."
Another dealer stated that he had patrons bringing their children to the lot to take photographs with their stock of the vehicles.
Others report a surge in sales for both the C30 and the XC60.
"We have seen an increase in interest in both vehicles by the youngest of drivers, teens and twentysomethings, and beyond."
Of course, if there is a bit of difference between the popularity of the vehicles, it might stem from the fact that the model used in New Moon was met, initially, with distaste from Twilight fans - both for the switch between films and for the fact that the car in New Moon was not "silver."
In the books - and most fans do want the films to resemble the books as much as possible - the car that Edward Cullen drove was a shiny, silver Volvo, and Stephenie Meyer painted a picture herself of what the car looked like in her mind when writing the series by putting a picture of it on her website and stating "Edward's Volvo [is] the silver S60R (and I've been assured that the "R" part is essential)." While neither of the cars used in the films were exactly what Meyer described, the one for Twilight was, at least, silver. 
With The Twilight Saga: Eclipse, Edward's car will remain the same, the XC60, so (excepting the continued insurge of new Twilight fans) there probably won't be any distinguishable "spike" coming after Eclipse, though for Volvo to abandon its marketing of the car (having done the "What Drives Edward" campaign with New Moon) when the film is forthcoming would obviously be a big mistake.