HitFix: Why Summit Entertainment Is Sticking To November 2012 Release Date For Breaking Dawn Part Two!

Gregory over at HitFix.com has written an amazing article explaining why Summit Entertainment is making the fans wait until November 16, 2012 to see the last instalment from the Twilight Saga franchise Breaking Dawn Part 2 -

After releasing both “Twilight” and “The Twilight Saga: New Moon” in November of 2008 and 2009, Summit made the seemingly smart move of moving “The Twilight Saga: Eclipse” to a June 30, 2010 release date.  This was because of both fervent interest from the franchise’s fanbase and the expectation that opening in the summer would allow for a larger gross due to the fact many teenagers would be out of school and able to see the film numerous times during the work week.  Instead, “Eclipse” has grossed less than the previous chapter, “New Moon,” with only $288.1 million domestic and a total of $644.8 million worldwide so far.  “New Moon” ended up with $296 million domestic and $709 million worldwide and it’s hard to see “Eclipse” matching that total as its grosses have slowed considerably.  Considering “Eclipse” received universally better reviews than the previous two chapters and was the most action packed (i.e., male friendly) of the series this has to be something of a disappointment for Summit.  Granted, there is no need to shed any tears as the studio and series creator Stephenie Meyer are still swimming in profits as the picture only cost $65 million.

When you look at it that way, Breaking Dawn would be up against some pretty big movies in June/July 2012. And since Eclipse didn’t payoff like Summit expected it to, they need to go with what they know works.

Check out the rest of the article here!