MTV.com has the inside info as to why Breaking Dawn Part 2 is set for Fall 2012 and not Summer 2012 (as previously speculated) -
Now, Summit has officially announced that “Breaking Dawn, Part 2″ will open November 2012, and with that, another assumption seems to be taking hold among fans and on the Web: After “Eclipse” failed to wildly out-gross “New Moon” at the box office, Summit got spooked about a summer release date and fled to more familiar autumn territory. But based on our conversations with Summit and box-office analysts, that’s simply not the case.
First off, it’s important to note that despite all this talk about a weaker-than-expected performance for “Eclipse,” its $289 million haul will eventually surpass the $297 million that “New Moon” pulled in last fall, according to Box Office Mojo.
When you consider that sequels like “Shrek Forever After” and “Sex and the City 2″ underperformed in the crowded summer-movie season, Summit has to be extremely pleased with the box-office business of “Eclipse.” So if it’s not a fear of summer that persuaded Summit to deliver both “Breaking Dawn” films in the fall, then what was it? A careful examination of the 2012 summer calendar.
“The lesson is that it’s all about positioning a film at a time when it will face as little direct competition as possible,” explained Phil Contrino, editor of BoxOffice.com. “Summit was wise to stay away from summer 2012, because it’s shaping up to be a record-breaking season.”
“The Avengers,” “Madagascar 3″ and “Men in Black 3″ are all set to drop that May, followed by “Star Trek 2″ in June, and then new installments of “Spider-Man” (which already occupies the Fourth of July slot held this year by “Eclipse”), “Ice Age” and “Batman.”
“Why compete with an amazing slate like that if you don’t have to?” Contrino added. “I’m sure ‘Breaking Dawn, Part 2′ would still open very well during a summer that crowded, but its audience would be devoured very quickly.”
You can read the full interview here!
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