The Twilight Saga: Eclipse DVD/Blu-Ray Sells 3 Million Copies in the First Two Days!

The third instalment in the Twilight Saga franchise, Eclipse, was released on DVD and Blu ray on Saturday, December 6, and reached over 3 million in copies sold in two days. Which falls short when compared to Twilight and New Moon’s opening sales -

Twilight Eclipse DVD and Blu-Ray sales numbers have just been released, and while they’re unequivocally strong, the figures don’t align with that of the previous installments in the Twilight Saga.movie series
Eclipse’s Home Video Market debut commenced at 12:01 a.m. on Saturday, December 4th, 2010, trading in the usual Tuesday release that has become customary for DVD and Blu-Ray releases.

More after the break!

Like the past Twilight movies, this effectively allowed fans of the series, many of which are either in school or work, to organize release parties and/or stay up late to purchase their copy of Eclipse right away.

According to Summit Entertainment, Twilight Eclipse sold slight more than 3 million Blu-Ray and DVD copies together during its first two days of release, December 4, 2010 and December 5, 2010. That is substantially less than both the number of units Twilight sold during its first two days of release in 2009, as well as what Twilight New Moon sold just earlier this year.
For comparisons sake, 3.8 million copies of Twilight were snatched up during its first two days of release 2009, and Twilight New Moon sold just slightly more than 4 million copies through its first two days on the market, following its release on March 23rd, 2010.
While this might come as a surprise to many, it’s very important to note that Twilight (2008) and Twilight New Moon made their DVD and Blu-Ray debut during the month of March, versus December release for Twilight Eclipse.
The change in the season presents drastic changes in the market, and the December frame is incredibly more crowded than March, which is immediately evident by the release of The Last Airbender, and Knight and Day, but even more importantly the Home Media Market premiere of Inception and Shrek 4 just yesterday.

You can read the rest of the article over at BoxOfficeSpy!