Remember the ’stupid shiny Volvo owner’? Well the makers of that particular Volvo aren’t so stupid, they are cashing in, thanks to ‘Twilight’.
According to Chicago Business, several Volvo dealership owners have spoken out on the popularity of the cars utilized in the films.
One manager said that “After the movie launched, we saw this spike in C30 sales. We didn’t know what had happened until we put two and two together.” In that particular dealership’s case, “The XC60,” used in New Moon, “at $32,995, has not seen the same spike in sales as the C30, at $24,600.”
Another dealer stated that he had patrons bringing their children to the lot to take photographs with their stock of the vehicles.
Others report a surge in sales for both the C30 and the XC60.Ok confession, so I’ve been to my local Volvo dealership twice to test drive 2 different silver Volvo’s, and when I went inside it was like Twilight mania in there. Everywhere you turned there were the New Moon and Edward Cullen cut outs and posters, it was like a world gone Twilight, which is not a bad thing! This company should be thanking their lucky stars for The Twilight Saga. So, who’s in the market for a Volvo this year?
“We have seen an increase in interest in both vehicles by the youngest of drivers, teens and twentysomethings, and beyond.”
Of course, if there is a bit of difference between the popularity of the vehicles, it might stem from the fact that the model used in New Moon was met, initially, with distaste from Twilightfans – both for the switch between films and for the fact that the car in New Moon was not “silver.”
In the books – and most fans do want the films to resemble the books as much as possible – the car that Edward Cullen drove was a shiny, silver Volvo, and Stephenie Meyer painted a picture herself of what the car looked like in her mind when writing the series by putting a picture of it on her website and stating “Edward’s Volvo [is] the silver S60R (and I’ve been assured that the “R” part is essential).” While neither of the cars used in the films were exactly what Meyer described, the one for Twilight was, at least, silver.
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