Twilight' series garnering a new generation of blood donors?

'Twilight' star Rachelle Lefevre donating blood in January - Twitpic

Chances are, if you're a Twilight fan, the opportunity to give blood has probably popped up a time or two in the context of the vampire craze.
According to one local California news report, it was Twilight that helped a blood drive thrive this week.

Thanks to local "Twilight" fans, Redlands Community Hospital more than doubled the amount of blood collected at their monthly drive Tuesday.

The hospital hosted the first of two "Twilight"-themed blood drives this month, in conjunction with the release of "Eclipse," the third "Twilight" movie.

The hospital holds blood drives the first Tuesday of each month and collects 40 to 60 units of blood, CEO Jim Holmes said.

By 5 p.m. Tuesday, about 100 units had been donated, according to LifeStream nurse Susan Franklin.

The hospital's CEO Jim Holmes was quoted to opine that "The nice thing about what `Twilight' has done (is) it introduces a new generation to the thought of giving blood."