Moviefone has an article comparing the Twilight, New Moon and Eclipse Trailers.
They have this checklist they cam up with.
Check it all out here.
Here is a little excerpt:
Each trailer includes sweeping shots of the Pacific Northwest (Oh, was this filmed on location?), faux-sexual tension between the leads illustrated with a shot of Edward getting all up in Bella’s grill (so to speak), and piano music transitioning into thumping bass to introduce the supernatural (thanks, ‘Harry Potter’ trailers).
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