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Monday, April 5, 2010

New photos of Kristen Stewart in 'The Runaways' revealed, distribution plans explained


Kristen Stewart in 'The Runaways' - Apparition
A few new stills of Kristen Stewart rocking it out in The Runaways as Joan Jett have recently made their way to the surface.
Fans have endured a bit of bad news about the film as the movie's wide release anticipated for April 9th has been a bit slowed.
Larry Richman at ProNetworks has a good explanation of the theatrical distribution situation for The Runaways.
Here's a portion of what Richman has to say:
The Runaways opened in 244 theaters. Not a wide distribution, to be sure -- most people consider 600+ to be wide -- but certainly more than many limited releases. Instead of expanding the following Friday, it dropped to 237 theaters in its second week. In its third week (the one which just began) it dropped again to 84. By any measure this is not an expansion in number of theaters. The reported plan (after a couple of changes) was to have it open in limited distribution on March 19 and expand wide on April 9. At this writing, the estimated number of theaters being reported at both Box Office Mojo (BOM) and indieWIRE for April 9 is an increase from 84 to 200. Certainly not the wide expansion that had been announced.

What's going on? Taking into account everything discussed above, it shouldn't be too hard to figure out why a wide distribution for this film may have been scaled back or canceled altogether. Based on the reported number, the wide expansion for April 9 is obviously not happening. Clearly, if the 200 theater count number for April 9 is true that's a fact. Some say it's just been delayed and will take place at a later date. Certainly if there is an expansion to 1000 theaters on April 16, or 23, or anytime down the line, it's just happening on a delayed timetable. The answer seems to hinge, in part, on the veracity of the number being reported at BOM and indieWIRE.
You can read the rest here.

Source: examiner.com

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