'The Twilight Saga: New Moon' DVD enjoys extraordinary sales, surpasses 'Twilight'

'The Twilight Saga: New Moon' - Summit Ent.

Last year, when Twilight came to DVD, the sales were impressive, and this year, with the release of The Twilight Saga: New Moon on DVD, the numbers are even better.
According to a recent press release from Summit Entertainment, over 4 million copies of New Moon on DVD were sold during opening weekend alone.
Last year, opening weekend for Twilight meant sales of around 3.8 million units. Twilight went on to become the top selling DVD of the year with over 9 million copies sold.
According to the release, there were about 7,000 midnight sales events specially crafted for New Moon, several of which were attended by New Moon cast members.
Rob Friedman and Patrick Wachsberger, Co-Chairmen of Summit, had this to say about New Moon's opening weekend success: "Once again the incredibly dedicated fans of the TWILIGHT SAGA came out in massive numbers this weekend for the opportunity to be one of the first take home the second movie in the series.  As we have said all along, the fans are what make this franchise and we once again thank them for their support."
Summit's Home Entertainment President Steve Nickerson had this to say about retailers participating in New Moon's opening weekend sales. "The support that we have received from our retail partners in accommodating the incredible demand for the title has been nothing short of amazing . . .The ground we have broken with in-store partnerships and the availability of this title has been a positive influence on the retail DVD business."
New Moon has taken in over $700 million worldwide, and, of course, this is only a prelude to what we can expect from this film's fare over the course of the year.